Accredited Programme by
1. Program’s purpose and objectives:
The purpose of the Diploma in Digital Marketing is to provide students with the knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning and to contribute to operational marketing plans, using the latest digital tools and practices. The qualification is ideal for anyone involved in the planning, implementation or measurement of digital strategies and anyone who wishes to develop a career in digital (web) marketing. Typically, students can be:
professionals who need to understand digital marketing or get more out of their digital channels
marketers who want to fast-track their career or improve their position in the marketplace
small business owners who need to maximise online channels for growing their business
college student graduates who want to upskill in digital marketing
high school student graduates who wish to start a career in Digital Marketing
Taking into consideration the purpose of the program the objectives are to:
Provide students with a solid foundation in Digital Marketing
Prepare students for careers in the digital marketing industry
Enable students to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns
Enable students to respond positively and effectively to the role that the digital marketing professional fulfills in the marketplace
Assist students in developing knowledge and develop skills in a systematic way so that they can apply them immediately in the workplace upon completing the qualification
Assist students in developing leadership capabilities through the use of real case studies/projects
2. Intended learning outcomes:
Upon successful completion of the Digital Marketing program, students will be able to:
Understand the value of Digital Marketing and why it is a vital component of the overall marketing strategy
Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
Integrate Digital Marketing plans into an overall marketing strategy
Understand how Digital Marketing can become a great tool to grow a business, domestically and internationally
Identify various online applications and resources that can help build effective and profitable websites
Measure and analyse the visitor traffic to your website to continuously develop and improve the business’ Digital Marketing efforts
Acknowledge the essentiality of creating a wealth of engaging content within a completely digital marketing strategy
3. Course Distribution Per Semester
Α/Α | Course Type | Course Name | Course Code | Periods per week | Period duration | Number of weeks/Academic semester | Total periods/Academic semester | Number of ECTS |
Α’ Semester | ||||||||
1. | Compulsory | Business Communication | ENG – 102 | 3 | 55 | 13 | 39 | 6 |
2. | Compulsory | Introduction to Marketing | MKT – 101 | 3 | 55 | 13 | 39 | 6 |
3. | Compulsory | Business Environment | BUS – 201 | 3 | 55 | 13 | 39 | 6 |
4. | Compulsory | Introduction to Economics | ECO – 101 | 3 | 55 | 13 | 39 | 6 |
5. | Compulsory | Introduction to the Internet and E-Business | DGM – 200 | 3 | 55 | 13 | 39 | 6 |
Β’ Semester | ||||||||
1. | Compulsory | Professional Writing | ENG – 202 | 3 | 55 | 13 | 39 | 6 |
2. | Compulsory | E-mail Marketing Principles | MKT – 202 | 3 | 55 | 13 | 39 | 6 |
3. | Compulsory | Introduction to Social Media and Digital Marketing | DGM – 102 | 3 | 55 | 13 | 39 | 6 |
4. | Compulsory | Modern Public Relations and Mobile Advertising | DGM – 202 | 3 | 55 | 13 | 39 | 6 |
5. | Compulsory | Consumer Behaviour | MKT – 303 | 3 | 55 | 13 | 39 | 6 |
Α/Α | Course Type | Course Name | Course Code | Periods per week | Period duration | Number of weeks/Academic semester | Total periods/Academic semester | Number of ECTS |
C’ Semester | ||||||||
1. | Compulsory | Digital Campaign User Requirements Analysis and Development | DGM – 204 | 3 | 55 | 13 | 39 | 6 |
2. | Compulsory | Fundamentals of Web Design and Applications for Social Media | DGM –205 | 3 | 55 | 13 | 39 | 6 |
3. | Compulsory | Global Marketing | MKT – 301 | 3 | 55 | 13 | 39 | 6 |
4. | Compulsory | Marketing Research | MKT – 201 | 3 | 55 | 13 | 39 | 6 |
5. | Compulsory | Internet Law | LAW – 202 | 3 | 55 | 13 | 39 | 6 |
D’ Semester | ||||||||
1. | Compulsory | Content Development for Social Media and Search Engines Optimization (SEO) | DGM – 206 | 3 | 55 | 13 | 39 | 6 |
2. | Compulsory | Interactive Media and New Media Distribution | DGM – 207 | 3 | 55 | 13 | 39 | 6 |
3. | Compulsory | Project Management | BUS – 302 | 3 | 55 | 13 | 39 | 6 |
4. | Compulsory | Web Analytics, Data Mining and Key Performance Indicators for Social Media | DGM – 203 | 3 | 55 | 13 | 39 | 6 |
5. | Compulsory | Research Project | BUS – 301 | 3 | 55 | 13 | 39 | 6 |